Know who you’re reaching, before you reach them.
Paste what’s already public about a person. Signal Read gives you a read on who they are, how to reach them, and—the part that matters —why it works.
An outreach brief in about a minute. Built for the message you’re about to send.
The sample: Benjamin Franklin, read from his own public record. No sign-up, no wait.
A Sage—carrier of what should outlast the carrier
He is not building things. He is building things that travel.
Watch what he actually does with a success: an experiment in Philadelphia becomes a letter to London becomes a demonstration in Paris. A fire company that works in one city gets written up so the next city can copy it. He declined patents on the rod, the stove, and the bifocals—not modesty, a distribution strategy. The test he applies to his own institutions is whether they run once he is gone.
Most outreach fails for the same reason.
It’s written from the sender’s side. It leads with the ask, the offer, the deck—and it reaches someone whose attention was never going to be won that way. The message isn’t bad. It’s aimed wrong.
You get one opening
The first message decides whether there's a second. Aim it wrong and you don't get a correction—you get silence.
Research isn't a read
You can read every post and still not know what moves them, or what quietly puts them off. Facts aren't a strategy.
Personalization is now noise
Everyone name-drops a recent post. Surface familiarity reads as exactly what it is, and costs more than sending nothing.
Six kinds of evidence, read separately and never averaged.
How someone positions themselves, how they developed, how they have performed, how they actually deliver—and, where the person opens the door, how they approach and how they’re built. Each is read on its own terms. When they disagree, that disagreement is the finding, not an error to smooth over. And where a reading has no evidence, the read says so instead of filling it in.
The profile, the site, the talk. What they chose to publish.
Tenure shape, education, what they have written.
The deed record itself—roles held and what verifiably happened in them.
What you know firsthand—concrete observation, not impression.
Measured, never inferred: only from a Stance result they chose to share.
The substrate that doesn't move with context. Only A360 measures it—so every read names it missing rather than guessing.
The distance between how someone presents and how they actually deliver is often the most useful thing on the page—and reading it needs nothing from them. No assessment, no consent, no code. If you’ve worked with the person, you already hold the second half.
One page, written like a trusted advisor briefing you before the meeting.
No jargon, no system codes, no personality-test vocabulary. Just the read, and what to do with it.
This one-page brief is what the read opens on—the full analysis sits folded beneath it, one tap down, for whoever wants to see the work.
A few plain sentences on how they operate and what moves them.
Register and what to lead with—the opening most likely to land.
The sensitivity not to trip, named plainly, before you trip it.
What lands hardest, and what earns you a real relationship.
In the right register, so you can see what the read means in practice.
Paste the signal. Get the brief.
- 1Give it what you have.
A bio, a profile, a company page, a talk—plus anything you know firsthand. Leave a box empty and the read says that domain is unavailable rather than guessing at it.
- 2Name your objective.
Opening a conversation, re-engaging someone who went quiet, building a relationship. The objective changes what the read leans on—a cold approach leads with how they present, because that's the door you're knocking on. Re-engaging leans on what you've actually observed.
- 3Get the brief, and the reasoning.
The read, a message ready to send, and why each call was made—including which calls are softest, so you can judge it yourself.
A read is an inference. We never pretend otherwise.
Signal Read works from what someone chose to make public—not from an assessment they sat for. That distinction shapes everything the product will and won’t say, and it is the reason the output is worth trusting.
It describes a pattern, never predicts a person.
We say what a configuration tends toward and the conditions it tends there under. Not what this individual will do—that isn't knowable from a bio, and claiming it would make the read worthless.
Every read carries its confidence and its sources.
You see how far to trust it and what it was built from. A thin read says so in the first line rather than sounding equally certain about everything.
Public signal skews toward the performed self.
What people publish is curated. The read is capped accordingly and says which calls are softest.
A domain with nothing behind it says so.
If you gave us nothing firsthand, that domain reports itself unavailable rather than quietly filling the gap with an inference from somewhere else.
It is not a screening tool.
Signal Read is built to help you engage someone well—not to evaluate, rank or select. It should never be the sole input to a decision about someone's job.
The person is always the best source on themselves.
The read is a starting point for a real conversation, and the conversation always wins.
The first read costs nothing. The deep one costs less than the meeting it saves.
A tuned read from whatever you paste—no account, no card. The brief, the reasoning, and a first line ready to send.
The deep pass on one person—fuller evidence work on the same honest footing, for the conversation you can’t afford to aim wrong.
When it lands: if a read misses the mark, the credit comes back.
UnicornWorks reads a whole slate against one role—every claim with its footing stated. See UnicornWorks →
Send the message that was actually worth their time.
Run a read on the next person you need to reach, and see what changes.